Marketing Manager

Remote

Full Time

Experienced

Location: Remote (U.S. based)
Job Type: Full-time

Why This Role, Why Now

We’re expanding our go-to-market team and hiring a Marketing Manager to build and lead marketing programs that drive qualified leads and customer acquisition. With a growing expert network, a platform relaunch, and increasing demand from the healthtech and life sciences sectors, we’re ready to invest in marketing that converts awareness into revenue.

This is a builder role for a performance-oriented marketer who’s passionate about pipeline, metrics, and results. You’ll work directly with the CEO and in close collaboration with the sales team to deliver repeatable, scalable marketing programs that generate demand and move leads through the funnel.

What You'll Do

Own and execute demand generation campaigns across email, content, paid social (LinkedIn), and webinars — with a focus on qualified lead acquisition
Design and implement lead nurture and conversion flows that align to buyer journey stages and sales processes
Collaborate with the sales team to define the ideal customer profile (ICP) and target accounts, and tailor messaging accordingly
Develop and maintain sales enablement tools including one-pagers, case studies, email templates, and landing pages
Manage HubSpot for campaign automation, lead scoring, segmentation, and analytics
Produce high-quality, conversion-focused content that educates, engages, and drives inbound interest
Run virtual events and webinars that generate net-new leads and support pipeline acceleration
Coordinate with SEO and PR vendors to enhance discoverability and trust signals
Measure and report on funnel performance: MQLs, SQLs, CAC, pipeline contribution, and attribution
Continuously test and optimize campaigns to improve lead quality and conversion rates

Who You Are

A growth marketer at heart — driven by lead generation, customer acquisition, and funnel metrics
A strategic executor who thrives on launching, measuring, and refining performance-driven campaigns
Comfortable working solo and cross-functionally in a high-velocity startup environment
Strong communicator and storyteller who can align marketing language to commercial goals
Proactive, resourceful, and able to prioritize high-impact work with minimal direction
Motivated by the opportunity to build marketing from scratch and directly impact revenue

What You've Done

4–6 years of experience in B2B or healthtech marketing with a clear focus on customer acquisition and pipeline generation
Proven success executing multi-channel demand gen campaigns that deliver qualified leads
Hands-on experience with HubSpot, Google Analytics, and LinkedIn Ads
Worked closely with sales to align on messaging, ICPs, campaign targets, and feedback loops
Developed marketing content and tools that directly support conversion and deal velocity
Owned campaign performance metrics and made data-driven decisions to improve ROI

Success Looks Like

Consistent generation of qualified inbound leads aligned with target ICPs
Clear, measurable marketing contribution to customer acquisition and ARR growth
Scalable lead nurture programs that move buyers through the funnel
A steady drumbeat of campaigns, content, and events that drive awareness and conversions
Sales and marketing working in lockstep, with shared visibility into pipeline performance

Culture + Fit

Thrive in fast-paced environments
Operate like a business owner and take full accountability for results
Move fast, learn faster, and value clarity over perfection
Are motivated by impact, mission, and autonomy

This is a remote position. We welcome applicants from across the United States.

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How many years of B2B marketing experience do you have?*

Have you worked in any of the following sectors? (Select all that apply)* HealthtechLife sciences / diagnosticsMarketplace SaaS (connecting buyers and sellers or experts and clients)Other B2B SaaSNone of the above

Have you led or directly executed demand generation campaigns in past roles?*

This is a solo builder role requiring high autonomy and direct collaboration with the CEO and sales. Are you comfortable owning programs end-to-end in a fast-paced startup?*

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Marketing Manager

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